Brief history of Segamat

Home to the King of Fruits and Gateway to East Coast

“I’m coming home…Balik kampong…要回家了”
The quintessential Segamat phrase, is the sort of idyllic hometown for returning Segamat-ians coming home to see family and friends.

Moving along in a boomerang sort of plain, Segamat district has the old-fashioned laid-back charm found in an agriculture town as you drive along the trunk roads leading in from Simpang Ampat and Tampin or Tangkak toll exits.

Segamat also serves as a gateway for Muadzam Shah and Kuantan folks making their way to the West Coast via a direct highway link.

A visit to the old town and one finds the remnants of the colonial architectural shops and the few remaining traditional popular hand-brewed coffee shops, the likes of Nanyang Kopitiam and Sin Tong Ah Kopitiam – one can also see the first flagship store of Jakel Trading, the home-grown conglomerate Malaysian silk and furnishings brand that had its humble beginnings dating back in January 1983.

It was during the mid to late seventies, with the advent of property development led by the late Dato’ Sia Her Yam that downtown Segamat began seeing serious commercial development underway - beginning with the iconic building of Wisma Sia Her Yam, the first ever office tower in Segamat, downtown Segamat experienced further influx of activity via the entry of the then famous Faber Merlin Hotel Group, the evergreen Sun-Time Optical and Watch Company and many food outlets – Mcdonalds making its way to Segamat shores in December of 1980, McDota, KFC and Marrybrown. This phase marked the spurred growth of residential development all around Segamat town.

Today, Wisma Sia Her Yam still stands strong with its sister building Centerpoint as well as the Cashria Building which houses both OCBC Bank and Alliance Bank. With a forage of banking institutions neighbours such as Maybank, RHB Bank, CIMB Bank to Public Bank and retail and F&B outlets, downtown Segamat’s commercial viability is a testament to the accomplishments of the visionary late Dato’ Sia Her Yam.

Continuing with the legacy of the late Dato’ Sia Her Yam, his family continued with the expansion of Segamat’s town center with the creation of Bandar Utama, flanked by the existence of a new Second Bridge (2nd Bridge) back in 2002 creating the vital link between the old town and downtown Segamat. Located between the old town and downtown Segamat, Bandar Utama proved a successful new commercial development and is home to many outlets and eateries – Secret Recipe, Sen Heng Electronics, Dominos Pizza, Sakan, Glamour Shoes, R&Z Restaurant, Boon Shoes, Tai Hwa Garments, PasarayaKu, Nagoya, Coffee Corner and most recently, Ambank banking institution. More recently in 2012, Sri Utama, a sister development next to Bandar Utama made its mark as the latest commercial development to house Segamat’s hottest and newest lifestyle and F&B outlets, namely, Sushi King, Kenny Rogers Roasters, Vivo Pizza & Panini, Dong Seoul Korean Restaurant, Social by Ba-Thai, Level Up Fitness 24 Hours, Macam-Macam, Olive Arab 24 Hour, Kipmart, Icon Hotel and many more.