About Us

~DISCOVER USIcon Hotel is an independent boutique hotel nestled in the heart of Segamat?s latest commercial development, Sri Utama. Discover a variety of mixed retail outlets, restaurants, cafes, boutiques and Kipmart, a community hypermarket reflecting the selections available for all who come visit.

IconHotel.com.my @ Sri Utama, Segamat


A host of exciting food and beverage outlets makes dining around the Sri Utama neighborhood an interesting affair.

The hotel boasts a close proximity to many dining outlets that are new to Segamat - from international chain restaurants with selections from Sushi King, Kenny Rogers Roasters, Vivo American Pizza & Panini and Dong Seoul Korean Restaurant - to many local cafes and restaurant operators including Pallet Café, Nasi Ayam Gemas, Tsuki Japanese & Korean BBQ & Steamboat, Xiang Yue Seafood Restaurant and Olive Arab Cafe to name a few.

Amidst them all, Ba-Thai, a unique Thai bistro offers exotic flavours of the North with a variety of cocktails, wines and beers for a relaxing evening out. The latest offering, also by the Ba-Thai management is The Rooftop, an exciting open concept rooftop al-fresco bistro to while the night away.

Looking for late night entertainment? Darts House Café lays acclaim to being the largest drinking bar with the highest number of electronic darts machines in Segamat. One can enjoy a game or two accompanied by a wide range of international ciders, beers and other beverages along with snacks offerings. Bullseye Café similarly offers an enjoyable night for those looking at practising their skillsets on the electronic dart machines.

Looking for a late night snack - A juice bar or even a full course meal at any hour of the day? Look no further than at Olive Arab, a unique casual dining eatery offering both Indian and Arabic cuisine – just a short stroll from the hotel.

For those looking for a sample of the local favourite Chinese cuisine offering a fine dining experience, Shi Wei Fu Restaurant is certainly an easy landmark to spot as its majestic dining hall and grand entrance is clearly visible from across the bridge of the Sri Utama entrance.

Along with other independent cafes and eateries springing up, the wide variety of dining outlets offers distinctive choices and unique concepts to all - certainly making the Sri Utama neighbourhood THE place to dine in.


Hotel patrons can explore the variety of choice amenities that are available within the hotel property.

Looking for home products to spruce up the homes? Mr DIY’s largest outlet in Segamat is located in KIPmart, a mere walking distance and its name is fast becoming the retail name for go to products in the One Stop Shop Home category for Do-It-Yourself homebodies.

Home Appliances and Digital Gadget geeks looking for their fix can shop easy at Foto Charlie, a Johor home-grown electrical and electronics retail outlet with the largest variety of eye catching electronics, digital consumables and the like.

Those looking to picking up some reading material or stationery items can find their fix in Macam-Macam, a book-a-magazine stationery and tid-bits outlet located next to Vivo.

Winson Sports, Segamat’s largest branded range of sporting apparel and equipment outlet - carrying an impressive selection of sporting apparel brands ranging from Nike, Adidas and New Balance to Morten and Yonex equipment for the many variety of sporting lines – from swimming to futsal, badminton, basketball, table tennis, gym and yoga and many more. A popular destination for families, students, fitness enthusiasts and perhaps the future sports star!

Sri Utama is also home to Segamat’s pioneer 24-hour concept fitness center - Level Up Fitness 24 Hours (“LUF24HR”) and with a span of over 5,000 sq. ft. area, it is in fact Segamat’s largest fitness center. LUF24HR caters to the avid gym-goers who appreciate having the wide selection of reputable cardio machines and weights equipment to use which caters to their holistic and healthy living lifestyle without the constraints of limited opening and closing hours. For further convenience, there is a 7-Eleven, an all-time-favourite 24 hour convenience store below LUF24HR for those looking to quench their thirst and to pick up any preferred conveniences.

Young families with babies and toddlers in tow - look no further - One Stop Baby Brands Outlet is easily Segamat’s largest one-stop baby center with over 4,000 sq. ft. area filled with a wide variety of baby products ranging from the various types of feeding bottles and baby accessories to baby strollers – along with the many brands of toddler clothing and educational toys - the range seems endless. You are bound to find what you need for and more, for your young ones in there.

Looking to shop for fresh produce, homewares, clothing and the like? Friends and families can head to KIPmart, a chained hypermarket, which is actually a whole concept market for the community. Hwa Thai Supermarket serves as its anchor tenant.


“How do we view Icon Hotel? We would like to think that we are bringing….a passion really - to add that something extra to our Sri Utama neighbourhood and local community.”

The Hotel Owners

“Right from the start, we want Icon Hotel to stand on its own terms…”

The Hotel Owners

A short distance from the many chained restaurants and unique eateries around the Sri Utama neighborhood – tucked in a corner at the other end of the busy food outlets road junction, stands Icon Hotel; separated from the rest of the hustle and bustle of the crowded area.

Icon Hotel welcomes you upon your entry into the lobby. With its west-facing entrance, rays of sunlight fills the hall - and the lighting adds to aesthetically lifting the moods – creating a warm welcome when you step into the lobby. Natural elements incorporating nature’s materials such as stone, wood, metal and glass dominate the modern interior décor by design - and along with carefully selected interior colours, organic shapes and textures, the overall concept represents the hotel owners’ passion to create a place incorporating a modern twist with a quiet sophistication in the overall stay experience for the discerning traveler.

“Your sleep is important…sleep must be quiet.”
“Icon Hotel is planned with the criteria of a good night’s stay in mind… We had the beds custom designed with additional thickness to provide a firm and supportive core… along with the multiple layers of foam and fabric and additional plush latex top, it all adds up to provide the comfort for an exceptional night’s stay.”

The Hotel Owners

The Rooms bold flooring choice and feature walls have a running wood theme and when blended with natural metal and wood elements for each furniture piece, the cool colours mixed with the warm undertones create an urban and modern atmosphere. The fusion of styles personalizes the interior design of each rooms – inviting the hotel guests for a feast of artistic accents accompanying a cosy night’s stay.

Inner road accessibility makes for a serene and tranquil night’s rest away from the noise generated from on-going traffic. With easy connectivity and infrastructure support, you are assured of a serene and quiet yet entirely holistic hotel stay experience what with the ample amenities and lifestyle features surrounding the Sri Utama neighborhood.